No, it’s not just the regional influence of the University of Oregon football team. And it’s not your imagination, either, no matter that it might seem like a flashback from other University of Oregon days. Perhaps like never before though, and that’s really saying something, golf fashion is highlighting big, bold, bright colors.
Over the last few years, golf fashion has seen bright, even neon, colors go from accenting shirts, pants, shorts, shoes, and accessories to becoming the primary colors in many ensembles. Whereas only a few short seasons ago only the younger guard, players like American Rickie Fowler and some of the younger European PGA pros, wore bold colors on the tour, bright is big in 2015, and it’s showing no signs of relenting. These styles will come in handy when playing the best golf courses in Oregon.
Just when we had become accustomed to seeing a bright belt, or neon trim on shoes, shirts, and hats, golf apparel companies like Nike, Adidas, Puma, Oakley, even the more conventional Antigua, have gone all-in when it comes to bold colors. Even bright pink is fair game these days, it would seem. Be it brightly colored stripes or brightly colored solids, in pants, shorts, or shirt, there is no dearth of visual energy in golf apparel this season.
Led initially by the younger guard, an increasing number of golfers are embracing the brighter, bolder golf fashions of 2015. From the days of plus-fours to the thematic elements of innovative uses for plaid, golf has always carried with it an expectation of eclectic, forced, or even sometimes ironic fashion statements. For the last decade or so, however, thanks in large part to Tiger Woods and Nike, golf has integrated more fashion from conventional sports, making golf shoes more like athletic shoes and golf colors more like the bright colors of team sports. In that way, maybe Nike is subliminally making all of us University of Oregon golf fans…because we’re sure seeing a lot of green and yellow in Nike’s 2015 golf line. That style could be hepful when you golf in Bend, OR.
Most, though, don’t think of Nike or the University of Oregon football team when thinking of bright fashion in golf. No, most think of Rickie Fowler and Puma. Of course, with Fowler’s recent win at the Player’s Championship (ironically on the immediate heels of having been voted by his peers as “most overrated,” in part because of his fashion focus), his influence on golf fashion might increase still.
His primary endorser, Puma, has not been shy in the past about filling their line with the brightest of orange, yellow, and blue, to absurd degrees even. It may be no stretch, then, to assume that with Fowler’s stock apparently on the rise anew, Puma might just double down on the Fowler-based strategy, one that has already provided them more success in golf than they’ve ever enjoyed before. Fowler winning will fill your television with colors, and his lemmings will surely follow.
That is to say, if you think the bright-colored clothing fad is going away any time soon, you could just need some new sunglasses to shield your eyes from what you might be seeing on the course for awhile.
Source: River’s Edge Golf Blog